Grow Your Training Profits With Clients You Love

Register now for my free video training, on demand.

Grow Your Training Profits With Clients You Love

Register now for my free video training, on demand.

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Which Free Resource Do You Need For Your Dog Business Right Now?

Free Web Class – Grow Your Dog Training Business With Clients You Love

How to Set Your Rates – Free PDF

Favourite Online Resources For Dog Training Businesses

Hi there! I’m Tenille. I’m so glad you’re here.

International business coach, author and dog trainer since 2010. Here to be your new dog trainer business bestie and online mentor.

I know your dog business was born out of passion and a deep desire to help people understand their dogs better, therefore providing a better life for the dogs.

You’re in a critical profession that is needed by so many people all over the world. I know you’d help them all if you could.

There’s something I see time and time again with passion-based business owners: you got into this for the love of it. You live and breathe it. You could talk about it all day. And you love being able to do something you love so much for a living.

But when it comes to the business side of things? Advertising, admin, online marketing, websites, customer service, forms, money management, and the all-important profit? Maybe you don’t love this side of it so much.

And because you don’t love it so much, you might not have given it the same kind of attention as the dog training side of things. Sound
familiar? That’s ok because this is where I come in.

E-Courses For Dog Trainers In Business

Dog Matters Pro Masterclass

This is my world renowned signature program for dog trainers in business. Whether you’re just starting out or established and want to finally make a change for the better, this is your step by step roadmap to creating your dream dog training business.

  • Love training dogs yet feel frustrated with owners who don’t follow through between lessons
  • Just can’t seem to get enough clients to create the level of income you would like
  • Have been told by well meaning friends and family that you can’t make a real living from dog training
  • Still have a “day job,” that you’d like to be able to leave and go full time with training
  • ​Lacking confidence in whether you can really do this…
  • You’ve tried to get the word out, but you’re waiting for the phone to ring
  • ​You know other trainers have made a successful career but you just don’t see how people will pay for dog training in your area

Dog Training That Sells

While the Masterclass covers all aspects of running a successful dog training business including this content, Dog Training That Sells focuses on a deep dive into program creation and sales.

  • Create irresistible training programs that clients can’t wait to sign up for
  • Sell even your most expensive package with full confidence. And get happier clients and and a higher success rate in the process
  • Structure your training programs in a way that flows and sells more, while still serving each client with their individual needs and individual dogs

Dog Trainer-Client Relationship Tool Kit

I've created these editable templates of training log books, training agreements, behaviour questionnaire and puppy training checklists, and it's all yours for just $39.
  • Behaviour pre-consult questionnaire with Google Form template you can customise and send to clients right away
  • Training homework booklet template to help keep clients on track and accountable
  • ​Puppy tool kit template with potty training diary example and socialisation checklist you can give to your puppy clients
  • Training report template
  • ​Training agreement templates to set terms and conditions with your clients

The Online Course Journey

If you’ve ever thought about helping more people with their dog training needs through online courses but you either don’t know where to start, or you’ve created your course but you’re unsure how to actually SELL it, this is the program for you.

I’ve sold courses all over the world. If you have a Business where you serve other people, I can teach you how to do the same.

  • Plan out your course content – to give your customers what they REALLY want
  • Launch rapidly – Get your offer out to the market almost instantly AND get paid to create your course (yes you did read that correctly!)
  • Sell sell sell! How to get your course out there to the millions of people learning online everyday!
  • ​Creating your awesome program is one piece of the puzzle, but finding people who want to learn what you have to offer is the rest of the jigsaw
  • Getting your course in front of the right people is half the battle! Thankfully, both of these critical components are covered in intricate detail at The Online Course Journey

Get Dog Training Clients Using Free Social Media

What if I told you that you could create new enquiries as if on demand, with a two line social media post that is not a paid ad? I’ve have students create results with this technique that you wouldn’t believe.
  • Get super clear on defining your ideal client and attracting more of them
  • Learn a simple and repeatable social media technique that you can use time and time again
  • Uncover crucial money mindset beliefs that are likely holding you back from earning more
  • Set your prices
  • BONUS training on going live on video
  • How to motivate your clients and deliver excellence so you create a base of raving fans
I can barely even believe this but it’s all yours for just $99

One On One Business Coaching

Are you after a bit more personalized and high touch help? One on one coaching can give you increased accountability and support while being personalized to your specific situation and goals.

My dog trainer one on one coaching clients have all reached $8-10k months, and a couple of $20k months, after working with me.

One-on-one coaching is a great option if you:

  • You want to fast-track your progress
  • You’re looking for accountability
  • You want to earn more money, faster
  • You require a friendly butt kicking to take action on your ideas
  • You need help figuring out a plan and your next steps

Apply now – limited spots available

This is the coaching that has resulted in multiple clients achieving regular 5-figure months. It’s been life-changing for them and I’m sure that would be life-changing for you as well!

What Students Say

There is no chance that without Tenille and the Dog Matters Pro Masterclass that I would have been able to achieve this, running my own dream job. Being my own boss. Not having to work a job I hate, just to pay the bills. Or see clients that I didn’t like, because I thought that I had to take on everyone. I am living my dream, all the while putting in less hours and money, to make an infinitely larger income from my business. Things are continuing to grow, and for when things do start to slow down the course has taught me what to do to get new cash flowing again. I feel so prepared, and I could not be happier with everything that Tenille has taught me. Thank you!

Sarah G


The Dog Matters Pro Masterclass is the best thing for a trainer with minimal business experience!

For me personally, it’s relieving to know it’s “normal” to feel nervous, anxious, hesitant – and that I’m not alone on this new journey! There is so much constructive feedback in the Facebook Group with all that’s involved with running a Dog Training Business that I feel 100% comfortable asking anything!

Thanks to Tenille‘s knowledge and experience in the industry – it’s definitely worth the investment!

Jools Mobbs


Tenille has been a tremendous help to me and my business. She has guided and supported me through some processes that I found challenging, and she genuinely cares wholeheartedly for her clients.

I highly recommend Tenille!

Hannah Wilson

Trainer, Dog Direction

The Dog Matters Pro Masterclass is the structure and support I needed to feel comfortable and ready to launch my own dog training business as someone who thought my own business was out of reach!

It has a framework that directs me every step of the way with actionable tasks in each module that genuinely help you build a business – and the camaraderie and support that comes with a group of other pros experiencing exactly the same stresses AND successes as you. There is also a huge emphasis on mindset as you begin, it was completely worth the class alone! Not undervaluing myself as someone brand new to the industry has helped keep me confident where I would otherwise feel very uncomfortable and unsure!

Lina Robayo


When I began my own business after years of working for someone else I was pretty confident I would be ok. I thought I had a good business mind and the skills to not only train the humans and dogs but also to do all the advertising, financials, social media and planning that a good business needs.

After the first few months in business I came across Tenille and the Dog Matter Pro Masterclass. I wasn’t really expecting to learn too much but figured it was worth a look.

After working my way through the course I began to put some changes into my business. Within weeks I saw a significant increase in my income and then also the quality and commitment of my clients also increased.

After only 18 months in business I have just brought on my first employee and launched my second business within the industry.

I cannot thank Tenille enough for the support she herself has provided but also the network created through the masterclass group. No matter how long you have been in business there will be something new you will learn which will help to grow your business.

Shannon B.

Trainer, Unleashed Canine Behaviour

The Dog Matters Pro Masterclass is …… a life saver! I was sick to death of my old job and life is too short. I really wanted to do something that I love, Dogs and Training. There certainly have been some challenging times and I expect there will be more, but if it wasn’t for this class I would have given up ages ago. Thank you Tenille.

The course helped me establish the right “Mindset” and the group is supportive, creative and real! When I am full of doubt, feeling overwhelmed or simply need to change my outlook I am reminded of the many helpful ideas to change my perception and gain a more positive outlook.

There is no way I would have been able to implement all the Masterclass learning quickly enough to be able to leave my old job and be successful! Tenille also often gives new challenges to keep up motivation and a reminder on how to stay on track. There is so much important information, it is great to have refreshers.

Debbie Stack

Trainer, Vision Dog Training

The dog matters pro masterclass is a game changer. I’m new to the course, it has access to step by step instruction on how to promote and grow my business; much needed peer support and valuable feedback and advice from the VIP group!

Jacqui Triggs

Owner and Trainer, The Dog Workshop

The Dog Matters Pro Masterclass has given me the confidence to go full time with my business. I start believing in myself and my services. Tenille is willing to help everyone to achieve their goals and answer all our questions.

I also get to be part of an amazing group online where everyone is willing to share their highs and lows, they’re comfortable seeking and receiving feedback on business things.

Kristy Teunissen


Wow, just wow!! I found out by doing Tenille’s business course that there is way more stuff involved than just starting a business, I am so glad I signed up to do this course so I can start off my business on the right foot and NOT make all of the mistakes that I probably would have! This course has given me the confidence to run my business properly right from the start saving me stress, frustration and more than likely burnout within the first year! Thank you so much Tenille, this course is THE best investment I could have possibly made in myself and the support is just amazing!
Karen B.


Dog Matters Pro Masterclass was just what I needed to get me going. I was procrastinating for so long to get my business going; I didn’t know where to start. Tenille’s course was great as it provided the step by step that I needed and made the whole process so simple.

Tenille is always responsive to answer questions and provide advice and support that makes sense. She is very open and honest and happy to share her own experiences as a learning tool, the good and the not so good. I would highly recommend her course.

Mary Storie

Trainer, K9 Focus & Fun

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Tenille Williams