Discovering the True Worth of Dog Training Services

When I started my journey in dog training, money was never my primary focus. I simply wanted to make a difference in the lives of dogs and their owners. I entered the industry with modest goals, thinking that one client per week at $50 would suffice. But I soon realized that my mindset was holding me back. I had fallen into the trap of viewing dog training as a mere side hobby business, and I believed that people in my area wouldn't be willing to pay much for professional training services.

Gradually, I began to question my self-imposed limitations. I realized that aiming higher was essential for personal and financial growth. Even if I could earn just a few hundred dollars per week, it would allow me to cover my bills. I weighed the prospect of relying solely on my husband's job versus pursuing a career I genuinely enjoyed. I understood that money wasn't everything, but it did play an important role. It was crucial to charge what my services were truly worth, which, for most trainers, was significantly more than what they were currently charging. I learned that dog trainers didn't have to accept a life of scraping by while working tirelessly. There was a better way.

Dog training is a profound profession. It involves working closely with individuals who are struggling with issues that impact their daily lives. As trainers, we have the power to transform lives for the better. It's a challenging job that requires problem-solving skills, adaptability, and constant learning. We invest not only our time with clients but also in researching, honing our skills, attending seminars, and investing in our education. The costs add up—from books to business paperwork to travelling expenses. We pour our hearts and souls into our work, utilizing all our energy and expertise to find the best solutions. Our services are invaluable, and it's essential to recognize our worth.

Raising your rates can have numerous positive outcomes. When you charge more, you attract clients who are truly invested in the process and willing to put in the work. While you might experience a temporary decrease in bookings, those who do choose your services understand the value you provide. And even with fewer clients, you'll still be earning more while having additional free time to grow your business or pursue personal interests. It's important to let go of those who don't appreciate your worth and focus on those who value your expertise.

For the longest time, I underestimated my value as a dog trainer. I gradually increased my rates, allowing myself to grow in confidence and experience. But looking back, I wish I had realized sooner that I had so much more to offer and that people were willing to pay for it.

Making more money isn't about greed; it's about recognizing your worth and creating a business that aligns with your goals and aspirations. I believe that everyone has the potential to achieve great things, and it starts with believing in yourself, taking action, and embracing smarter ways to achieve financial success.

If you're curious to learn how I transformed my dog training business, raised my rates, and exceeded my own expectations, grab my free guide on how to set your rates, where I delve deeper into the pricing journey. I hope it helps you to discover what's possible for your own dog training business.