Lessons from a Refund Request: Insights for Business Growth

When I opened my emails this morning, I was surprised to find a refund request for my popular Program Creation Kit. While some might view this as a setback, it sparked inspiration and prompted me to share valuable lessons that we can all learn from negative feedback and customer interactions.

Refund Requests: A Normal Part of Business

Refund requests are a natural part of running a business. As we aim to reach a wider audience and expand our customer base, it's inevitable that we will encounter dissatisfied customers or those seeking a refund. This occurrence shouldn't deter us from our goals; instead, it serves as a rite of passage and a sign of growth. However, it's essential to analyze the frequency and reasons behind refund requests to identify areas for improvement.

The Value of Investing in Yourself: Shifting Money Mindset

For those who find investing $37 a significant amount, my heart goes out to you. However, it highlights the importance of seeking the kind of help and guidance that I offer. By running a dog training business, you have the potential to earn an income that allows you to view $37 as a worthwhile investment. As your business becomes more successful and you work on your money mindset, your perception of what constitutes a significant sum will shift. I'm here to help you slide that scale and embrace the abundance that awaits.

Customer Mindset and Committed Customers

I've noticed an interesting trend in the world of dog training, online offers, and various products and services. Lower-priced items often attract customers who are less committed and have unrealistic expectations. While this is a generalization and not true in all cases, I've observed that those who are genuinely dedicated to their business are more likely to invest in higher-tier programs. These individuals take action, achieve results, and rarely complain. At this level, customer service becomes a breeze, creating a positive and productive environment.

The Power of Beliefs and Mindset

One crucial factor that influences refund requests and customer satisfaction is mindset. Our beliefs shape our expectations, actions, and outcomes. In a recent example, a customer claimed that the program templates' prices were unrealistic for a dog trainer to charge, even though they were priced at the lower end of the scale. This mindset block will hinder her ability to create a sustainable living. By holding onto limiting beliefs, she will continue to chase low-paying clients, potentially experiencing burnout in the process.


On the other hand, someone with an open mind and willingness to invest $39 in the Program Kit can absorb the information, feel inspired, and build a successful business that aligns with their desired lifestyle. The only difference between these two individuals is their beliefs and mindset.

Embracing Opportunities for Growth and Investing in Your Unique Mind

I want to express my gratitude to the customer who requested a refund for inspiring this post. It serves as a valuable learning opportunity for all of us. When faced with an opportunity to invest in yourself and grow, embrace it. Look beyond the surface and consider the lessons that can be learned, even if they aren't immediately obvious.


If you're interested in exploring the Program Kit that has led to an $8,000 weekend for one trainer and a refund request from another, I encourage you to make up your own mind. Ultimately, it is your unique mindset that will make the difference in your journey towards success.

Do You Want To...

  • Find more ideal training clients
  • Create better systems and processes
  • Bring in more revenue and increase your profits
  • Reach more people and their dogs


Get started by viewing the free on-demand webinar to Grow Your Dog Training Income With Clients You Love

FREE On Demand Training: Grow Your Training Business With Clients You Love
NEW: GOAL PLANNER FOR TRAINERS