What could your dog training business look like a year from now, and beyond?
LET ME BE YOUR GUIDE EVERY STEP OF THE WAY
You're An Awesome Trainer But...
You love working with dogs, yet feel frustrated when owners don’t follow through between lessons
You’re busy some weeks… but the income still isn’t where you want it to be
You’ve been told you can’t make a “real” living from dog training
You still have a day job you’d love to leave
Deep down, you’re not 100% confident this can actually work for you
You’ve tried putting yourself out there… but you’re still waiting for consistent enquiries
You see other trainers doing well and wonder how people are paying those prices - especially in your area
Case Study: Sarah G
There is no chance that without Tenille and the Profitable Dog Trainer Masterclass that I would have been able to achieve this, running my own dream job. Being my own boss. Not having to work a job I hate, just to pay the bills. Or see clients that I didn’t like, because I thought that I had to take on everyone.
I am living my dream, all the while putting in less hours and money, to make an infinitely larger income from my business. Things are continuing to grow, and for when things do start to slow down the course has taught me what to do to get new cash flowing again. I feel so prepared, and I could not be happier with everything that Tenille has taught me. Thank you!
Sarah G
Trainer
More from Sarah
The Profitable Dog Trainer Masterclass has literally changed my life. Dog training is my passion and I wanted nothing more then to be able to train dogs full time and turn it into a career that I could afford to live off.
Before doing the course I would get the occasional client who would stick around for 2, maybe 3 sessions, and then would not continue training. Most of my clients never did their homework, but I was taking on every client that came my way, thinking that it was the only way to grow my business. I spent hundreds of dollars on marketing and advertisement, making nothing in return for all my money and time invested. It made me constantly anxious about whether or not this would ever turn into a full time job, and it continued this way for 3 years, until I discovered the Profitable Dog Trainer Masterclass.
Within 2 months of starting the course, I was getting regular clients. And I was getting paid 3x more per hour then I was previously charging, and clients were happy to pay it. Fast forward to now, one year after starting the course. I am running my own business, full time, making a full time wage that I can afford to live off! I have a steady income, my clients are amazing and do their homework, and as a result I am getting awesome results with the dogs, which causes word of mouth and more clients to come my way! I could not be any more thrilled.
Just Imagine
🎯 You’re the most sought-after dog trainer in your area. Clients love you, rave about you, and actually follow through on what you teach - which means better results and less frustration.
🎯 You have plenty of work, but you set your own hours. You’re not working 70 hours a week just to pay the bills. You even have time to train your own dogs. You’ve created your own economy.
🎯 Clients pay you well, and you feel confident in your pricing and the value of what you offer.
🎯 You have a simple, repeatable system that keeps everything moving. You’re already great at training dogs - now you’re confident running the business side too.
THIS IS MUCH CLOSER THAN YOU THINK. I know this because...
I Used To Be Exactly Where You Are
I was struggling to see how my little side business could ever support me and my family
I was in a job I hated and I felt trapped. All I wanted was to follow my passion and make a proper living from it.
I compared myself to other trainers and it effected my confidence.
People around me told me dog training was hard to make money from - especially in my area.
But I was determined to make it work.
Through a lot of trial and error, and by studying marketing systems from other industries, I changed the way I structured my business.
I took the leap and went full time - and earned more than double what I was making in my government job.
At the same time, I improved the quality of my clients and avoided burnout.
You don’t have to spend years figuring this out the hard way like I did.
Let me introduce myself…
The Biz Coach For Dog Trainers
I’ve been training dogs - and even animals like cotton top tamarins, dingoes and emus - for over a 15 years, and I run a successful training business called Dog Matters. I originally studied through the National Dog Trainers Federation here in Australia.
As my business grew, more and more trainers started reaching out for advice. Over time, that naturally evolved into what I do now - helping dog trainers build businesses that are profitable, structured and sustainable.
I know the challenges trainers face because I’ve lived them.
I care deeply about helping my students build businesses they’re proud of - earning a real income doing what they love, without burning out in the process. I'm lucky enough to have helped hundreds of dog trainers from around the world to make their business dreams come true.
It doesn’t have to take a long time, and it doesn't have to be complicated.
Avery's Video Testimonial For The Dog Matters Pro Masterclass - Business Program For Dog Trainers
Judith's Review of Dog Matters Pro Masterclass
The Dog Matters Pro Masterclass is more than the opportunity to learn how to develop my dog training business and figure out the business-y side of my passion.
The benefits and long term value of investing in myself and my business through the course and the Facebook group access is invaluable. I can trust that there is a group of business minded, supportive, creative and honest people, to share ideas with and receive honest and industry related feedback from.
I can get into the modules and get in touch with the people in this group at different points of personal and professional growth, having the opportunity to continually learn through Tenille Williams course and from the experiences and knowledge of others.
I’m more focused and more equipped to deal with clients in ways which lead to successful bookings, happy clients and happy dogs. Through the modules and resources provided within the Dog Matters Pro Masterclass course, I have been able to more clearly understand where I see my business, how to get there, what to actually DO and how to handle both the successes and failures.
Nicole Joy
The Profitable Dog Trainer Masterclass is the best thing for a trainer with minimal business experience!
For me personally, it’s relieving to know it’s “normal” to feel nervous, anxious, hesitant – and that I’m not alone on this new journey! There is so much constructive feedback in the Facebook Group with all that’s involved with running a Dog Training Business that I feel 100% comfortable asking anything!
Thanks to Tenille‘s knowledge and experience in the industry – it’s definitely worth the investment!
Jools Mobbs
Trainer
Hannah Wilson
Trainer, Dog Direction
It's way more than a course! My business has gone from strength to strength and the support that you get from Tenille is like no other. It's changed everything. If you're on the fence about joining, you've got nothing to lose! What are you waiting for? Do it!
The Profitable Dog Trainer Masterclass is the structure and support I needed to feel comfortable and ready to launch my own dog training business as someone who thought my own business was out of reach!
It has a framework that directs me every step of the way with actionable tasks in each module that genuinely help you build a business – and the camaraderie and support that comes with a group of other pros experiencing exactly the same stresses AND successes as you. There is also a huge emphasis on mindset as you begin, it was completely worth the class alone! Not undervaluing myself as someone brand new to the industry has helped keep me confident where I would otherwise feel very uncomfortable and unsure!
Lina Robayo
Trainer
Shannon B.
Trainer, Unleashed Canine Behaviour
When I began my own business after years of working for someone else I was pretty confident I would be ok. I thought I had a good business mind and the skills to not only train the humans and dogs but also to do all the advertising, financials, social media and planning that a good business needs.
After the first few months in business I came across Tenille and the Dog Matter Pro Masterclass. I wasn’t really expecting to learn too much but figured it was worth a look.
After working my way through the course I began to put some changes into my business. Within weeks I saw a significant increase in my income and then also the quality and commitment of my clients also increased.
After only 18 months in business I have just brought on my first employee and launched my second business within the industry.
I cannot thank Tenille enough for the support she herself has provided but also the network created through the masterclass group. No matter how long you have been in business there will be something new you will learn which will help to grow your business.
There is no way I would have been able to implement all the Masterclass learning quickly enough to be able to leave my old job and be successful! Tenille also often gives new challenges to keep up motivation and a reminder on how to stay on track. There is so much important information, it is great to have refreshers.
Debbie Stack
The Dog Matters Pro Masterclass is …… a life saver! I was sick to death of my old job and life is too short. I really wanted to do something that I love, Dogs and Training. There certainly have been some challenging times and I expect there will be more, but if it wasn’t for this class I would have given up ages ago. Thank you Tenille.
The course helped me establish the right mindset and the group is supportive, creative and real! When I am full of doubt, feeling overwhelmed or simply need to change my outlook I am reminded of the many helpful ideas to change my perception and gain a more positive outlook.
The Profitable Dog Trainer Masterclass is a game changer. I’m new to the course, it has access to step by step instruction on how to promote and grow my business; much needed peer support and valuable feedback and advice from the VIP group!
Jacqui Triggs
The Dog Matters Pro Masterclass has given me the confidence to go full time with my business. I start believing in myself and my services. Tenille is willing to help everyone to achieve their goals and answer all our questions.
I also get to be part of an amazing group online where everyone is willing to share their highs and lows, they’re comfortable seeking and receiving feedback on business things.
Kristy Teunissen
MASTERCLASS
Here's what you will learn inside:
The full structure behind a profitable dog training business. Everything is step by step and designed to be actionable and efficient.
1. Solid Foundations
We’ll start by getting your business set up properly so it actually supports you.
Setting up your business and managing cashflow properly
Choosing pricing that makes sense for your goals
Agreements, policies and boundaries that protect you
Avoiding the common mistakes that keep trainers stuck
2. Designing Programs That Actually Sell
This is where the shift happens.
Structuring programs instead of selling one-off sessions
Naming and packaging your offers clearly
Building irresistible packages clients want to commit to
Pricing your programs confidently
3. Sales & Booking Conversations
No awkward scripts. Just clear, confident structure.
What to say (and what not to say) on calls
How to lock in bookings without feeling pushy
Selling your higher-priced offers properly
Handling objections calmly
4. Marketing That Makes Sense
Not chasing trends. Not posting endlessly.
Getting clear on your ideal client
Messaging that attracts the right people
Advertising that actually pays for itself
Avoiding the marketing traps most trainers fall into
5. Your Online Presence
Simple. Strategic. Effective.
What your website needs (and what it doesn’t)
How to improve visibility on Google
Social media that leads to bookings
When and how to use paid ads properly
INCLUDED BONUSES
Extra resources and tools that make implementation easier and faster.
Client Interactions Module
How I structure group classes so they run smoothly
Handling tricky situations like refund requests
Exactly how I run a first lesson with a new client
The mindset of a profitable dog trainer
Business growth isn’t just strategy
Letting go of comparison
Building habits that increase performance
Shifting your thinking around money and confidence
Dog Daycare & Training Centre Interview
An honest conversation with Brydie Charlesworth about what it actually takes to run a larger facility offering training and daycare.
DOCUMENT TEMPLATES
Save hours trying to piece things together from scratch
Professionally drafted training agreements
Behaviour consult questionnaire
Homework tracking template
Homework booklets & program templates
Many more time saving professional templates easy to customise for your brand
RESOURCES VAULT & RECORDINGS
Audio lessons you can listen to on the go
Access to past live call recordings
Curated tools to support your business growth
PLUS BONUS Private members-only Facebook group
BONUS Monthly live group coaching calls
If you were to piece all of this together individually, you’d easily spend several thousand dollars and countless hours doing it
Overview
SETTING UP YOUR BUSINESS PROPERLY
Build solid foundations so your business actually supports you long term.
MARKETING WITH STRUCTURE
Attract the right clients using a clear, repeatable plan
DESIGNING PROGRAMS THAT SELL
Create structured offers that clients commit to confidently.
CONFIDENT SALES CONVERSATIONS
Know exactly how to guide potential clients from enquiry to enrolled - without feeling awkward or pushy.
A WEBSITE THAT CONVERTS
Build a simple, strategic website that brings in enquiries and positions you properly.
SOCIAL MEDIA WITH INTENTION
Create content that builds trust and leads to bookings - without living online.
PAID ADS THAT MAKE SENSE
Use Facebook ads strategically so they generate enquiries instead of draining your budget.
+ BONUSES
⭐️ CLIENT INTERACTIONS MODULE
⭐️ MINDSET TRAINING
⭐️ DOCUMENT TEMPLATES
⭐️ INTERVIEW ON TRAINING/DOG DAYCARE CENTRES
⭐️ RESOURCE CENTRE
⭐️ BONUS CALL RECORDINGS IN THE VAULT
⭐️ PRIVATE FACEBOOK GROUP
Investment: $2,997 USD
Enroll Now & Get Immediate Access
Prefer to use PayPal Credit?
Lucy - The Profitable Dog Trainer Masterclass Review - Business Program For Dog Trainers
Tracey's Video Review - The Profitable Dog Trainer Masterclass
Veronica Warren Profitable Dog Trainer Masterclass Review
If you’ve got questions, I’ve got answers…
I'm only just starting out, will this course suit me?
Yes! This program is designed to help you build and grow a dog training business, whether you’re just starting or already operating.
I don't do dog training but do pet sitting / dog walking / grooming. Will the course suit me?
While it’s tailored specifically to dog trainers, many of the business principles apply across the pet industry. You may need to adapt certain examples, but the structure still works.
What if I'm not qualified as a dog trainer?
Formal qualifications are helpful, but practical results and ethical training matter most.
If you are genuinely helping clients and committed to running your business professionally, this program will support you.
Why is the price in USD?
The Masterclass is sold internationally, with a large portion of students based in the US. USD allows consistent pricing across countries.
If you prefer to pay in AUD, you’ll find an option at checkout.
I am more advanced in my business. Will this suit me?
Yes. While the Masterclass supports newer trainers well, many established trainers have used it to restructure their offers, refine pricing and build more predictable income.
Even if you’ve been in business for years, you’ll likely discover gaps or opportunities you haven’t yet systemised.
How long will it take for me to get results?
That depends on how consistently you implement.
Some members have restructured and increased income within weeks. For others, it’s a steady build as they apply the systems step by step.
The more action you take, the faster you’ll see movement.
What is your refund policy?
7-Day Participation Guarantee
I want you to feel confident enrolling. That’s why I offer a 7-day guarantee.
To be eligible, you’ll need to:
Log in to the course platform,
Complete the first module, and
Join the private support group.
If you’ve done these things and still feel the program isn’t delivering on what was promised, simply reach out within 7 days and I’ll refund your investment minus non-refundable payment processing fees charged by Stripe/PayPal.
Wow, just wow!! I found out by doing Tenille’s business course that there is way more stuff involved than just starting a business, I am so glad I signed up to do this course so I can start off my business on the right foot and NOT make all of the mistakes that I probably would have! This course has given me the confidence to run my business properly right from the start saving me stress, frustration, and more than likely burnout within the first year! Thank you so much Tenille, this course is THE best investment I could have possibly made in myself and the support is just amazing!
Karen B.
Trainer
Dog Matters Pro Masterclass was just what I needed to get me going. I was procrastinating for so long to get my business going; I didn’t know where to start. Tenille’s course was great as it provided the step-by-step that I needed and made the whole process so simple.
Tenille is always responsive to answer questions and provide advice and support that makes sense. She is very open and honest and happy to share her own experiences as a learning tool, the good and the not-so-good. I would highly recommend her course.
Mary Storie
7-Day Guarantee
7-Day Participation Guarantee
I want you to feel confident investing in the Masterclass. That’s why I offer a 7-day guarantee.
To be eligible, you’ll need to:
Log in to the course platform,
Complete the first module, and
Join the private support group.
If you’ve done these things and still feel the program isn’t delivering on what was promised, simply reach out within 7 days and I’ll refund your investment minus non-refundable payment processing fees charged by Stripe/PayPal.
This way, you can join with peace of mind - knowing that if you participate and it’s not a fit, you’re protected.
TOTAL VALUE: $5,839+
Your price today: $2,997 USD
Lifetime Access, Start Today
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