Money Mindset: Don't Feel Bad For Charging For RESULTS

As a dog trainer, have you ever felt guilty or hesitant about charging money for your services? Do you find yourself tempted to offer massive discounts or even provide training for free? If so, you're not alone. However, it's important to recognize the value you bring to your clients and the impact your services can have on their lives.

When you can deliver results and help transform a misbehaving or unruly dog into a well-mannered family member, that has immense value. It's not just about training a dog; it's about enhancing the bond between a pet and their owner. The happiness and harmony that result from successful training are truly life-changing for both the dog and their human companions.

Before we delve into the reasons why you shouldn't feel bad about charging for your expertise, let's explore the underlying reasons behind any feelings of guilt. Many of us grew up in a society that often associates money with negativity. We might have heard messages suggesting that desiring money is greedy or that seeking financial compensation for our skills is somehow wrong.

While it's true that some individuals may exploit others purely for financial gain, that is not the case for ethical and passionate dog trainers like you. Your primary focus is on helping your clients and their dogs achieve positive outcomes. Charging for your services allows you to sustain your business, continue learning and growing as a professional, and dedicate the necessary time and resources to provide top-quality training.

Let me share my personal experience with you. In the past, I used to charge very low fees, assuming that no one in my area would be willing to pay more. However, I discovered that lower prices often attracted clients who were less committed, unreliable, and less likely to put in the effort required for successful training.

I recall a time when I offered a free training session to an acquaintance. Despite spending over an hour helping her and making significant progress with her dog's leash pulling, she failed to follow through with the prescribed training collar and consistency. Later, she introduced me to her friends as her dog trainer, even though her dog clearly hadn't retained the lessons. Instances like these made me realize the pitfalls of undervaluing my services.

By adjusting my pricing strategy and charging for results, I noticed a significant shift. Clients who invested in my services at a higher price point were committed, motivated, and determined to achieve their training goals. They understood the value of their investment and were more likely to follow through with the training programs. As a result, the quality of my clients improved, and their success rates skyrocketed.

I've witnessed incredible success stories since implementing a results-based pricing model. Every client became an absolute joy to work with, and their commitment to the training process was unwavering. When individuals invest a substantial amount of money in their dog's training, they become deeply motivated to ensure their investment pays off. They diligently follow through with the training exercises, making significant progress and achieving the desired outcomes.

I did a Facebook live on this topic and the recording is below:

Embrace your worth as a dog trainer and transform your business. Charge for the results you deliver, and watch as your client base grows with enthusiastic individuals who are determined to see their dogs become well-behaved, happy companions.

Remember, you are not just a dog trainer; you are a catalyst for positive change in the lives of both dogs and their owners. Embrace your role, celebrate your achievements, and continue to make a profound impact through your passion for dog training.

Now, go out there and confidently charge for the RESULTS you bring to the table. Your clients and their furry friends will thank you for it!

PS: Whenever you're ready to take your dog training business to the next level, don't hesitate to reach out. I offer resources, courses, and guidance to help you thrive as a dog trainer. Together, let's empower more dogs and their owners to live harmonious, joyful lives.